Our members have the opportunity to let us grow their social media presence

Whether you have a full social media platform or you are starting out, The Association is here to help you. In today’s world, social media is a key piece in business marketing. By signing up for Social Media Marketing with The Association, you will save your staff time as well as profit from everything social media marketing has to offer.

Social media will help your business:

• Build Awareness
  • Your customers might not see you every day, but they will see your posts however often they appear (our packages offer a few options).  Social media influences nearly every customer you have, as 72% of the American public uses some type of social media. The more often and consistent your posts, the more people likely people will engage with your business. On average, social media users in the US check their accounts 17 times a day.
• Establish more personal relationships
  • Suddenly, marketing isn’t about the perfect sales pitch. Now, your audience can dialogue with you. Social networking humanizes your brand and lets you resonate with your audience. You can reflect your brand’s personality in everything you share on social media. It is, also, an easy way to develop your customer service. According to Bain and Company, businesses that reply to customer service requests via social media earn 20 to 40 percent more revenue per customer!
• Grow your network
  • According to 2018 data from Hootsuite, out of the 7.593 billion people in the world, 3.196 are active social media users. Facebook, alone, has 1.56 billion active users daily. Social media platforms contain some of the biggest communities in the world, so even small companies have the opportunity to grow global. As long as your followers enjoy your brand, they will comment, like, and share your business, establishing vast connections.
• Promote more effectively
  • One study claims that 78% of small businesses attract new customers through social media. Consumers who want to learn more about a business typically look to social media because it is where businesses can offer the most up-to-date information about products, services, or upcoming events. Of Instagram users, 80% follow at least one business, and 60% say they discover new products on the platform.
• Gain valuable insights
  • What easier way is there to collect feedback? You can get to know your audience and what they think about your business on your social media page. Users feel safe to share their opinions online, so they will review honestly, ask questions, and hopefully, recommend. Look to your users for ideas on improving your service and developing your product.
• Increase loyalty
  • Brands that regularly interact in conversations on social media tend to observe increased brand loyalty, according to a report published by Texas Tech University. Customers and prospects view you as more approachable and reliable by simply being present on social networking sites. Plus, establishing a personal relationship with your community makes customers less likely to switch service providers. In other words, you become a friend who is more difficult to leave versus another replaceable company.
• Boost website traffic
  • Search Engine Optimization, or SEO, is a much sought after way to drive traffic to your page by getting you to the top of Google’s search results. Social media provides a venue that will link users’ profiles directly to your website.

Does this article make you want to invest in a quality social media presence? Look no further than The Apartment Association to do the work for you. The Association offers several packages that will increase your online presence, save staff time, and grow your customer engagement.  This is a great resource for your group to market without lifting a finger! Sign up today!